DCH7J4 Trademark. Concept of cut-out words related with business activity

Trademark Concept: Historical And Legal Aspects Of The Concept

The introduction of the brand has become a major aspect product company formation. On the one hand, the development of brand requires long-term investments in marketing, especially in the field of advertising, sales promotion and packaging. For the producers of goods it is often easier and cheaper just to release the goods, leaving the issue of creating the brand to others. Thus, e.g. Taiwanese manufacturers, learned this lesson well: they account for a significant portion of the world’s production of clothing, electronics and computers, though these goods are sold under other companies’ trademarks. On the other hand, most manufacturers eventually realise that success comes to companies controlling the goods with the trademark. And yet another decent example: the University of Manchester has established a UMIP branch, focused on intellectual property aspects only and working to commercialise the scientific developments. More examples: manufacturers of clothes, electronics and computers under the brand name may change its Taiwanese partners on cheaper Malaysian (or some other). This Taiwanese manufacturer is handcuffed when it comes to preventing the loss of sales due to the fact that a cheaper supplier was found while consumers remain faithful to the brand, not the manufacturer. Japanese and South Korean companies didn’t make such mistakes in the past. With years of hard work they have created such brands as Sony, Panasonic, JVC, Hyundai, Goldstar and Samsung. And even if these companies can no longer afford to produce their goods in their home country, their brands continue to lead the preferences of buyers. 

Continue Reading...
Ultrasonic_Cleaner_U2800_1

Ultrasonic Cleaning Supporting World’s Manufacturing Growth

The continuous increase in the variety of sophisticated electronic components, as well as the growing demand for their reliability and durability gives birth to a need in effective and reliable removal method of impurities in the form of particles, films and other contaminants. Even microscopic contamination can cause significant financial losses due to malfunctions and damage electronic systems. Regardless of the type of items to be cleaned, whether it is silicon wafer, printed circuit boards, electronic contact or light alloy board, there are different solutions, for example, wet chemical cleaning, or carbon dioxide plasma, which can achieve the desired degree of purity in an economically efficient manner.

The universal power of ultrasound

Wet chemical ultrasonic cleaning with solvents, alcohols or modified aqueous solutions is widely used in manufacturing industries. Such companies, like Hilsonic, producing a wide array of ultrasonic cleaner equipment, confirmed the impressive potential of the approach (the line-up of cleaners remove particles, flux residue contamination, oil films and etc.). Apart from the type of detergent another decisive factor is the frequency of the cleaning efficiency of electrical pulses generated and transmitted by the ultrasonic generator in the form of sound waves in the oscillatory system with a liquid container. For this method, the following is true: the lower the frequency of the electrical pulses, the higher the energy of the sound waves is.

A good example of this method is quality cleaning after soldering printed circuit boards for good adhesion of the protective varnish that is applied subsequently. The most important thing is to remove flux residues and fingerprints that may remain on the surface. The standard process consists of two stages: the first one is ultrasonic cleaning of products stored in a container, during which the holder parts also makes additional oscillatory motion. After these steps the products must be washed with double deionised water and dried.

Continue Reading...