Posts Tagged ‘Intellectual Property’

Trademark Concept: Historical And Legal Aspects Of The Concept

The introduction of the brand has become a major aspect product company formation. On the one hand, the development of brand requires long-term investments in marketing, especially in the field of advertising, sales promotion and packaging. For the producers of goods it is often easier and cheaper just to release the goods, leaving the issue of creating the brand to others. Thus, e.g. Taiwanese manufacturers, learned this lesson well: they account for a significant portion of the world’s production of clothing, electronics and computers, though these goods are sold under other companies’ trademarks. On the other hand, most manufacturers eventually realise that success comes to companies controlling the goods with the trademark. And yet another decent example: the University of Manchester has established a UMIP branch, focused on intellectual property aspects only and working to commercialise the scientific developments. More examples: manufacturers of clothes, electronics and computers under the brand name may change its Taiwanese partners on cheaper Malaysian (or some other). This Taiwanese manufacturer is handcuffed when it comes to preventing the loss of sales due to the fact that a cheaper supplier was found while consumers remain faithful to the brand, not the manufacturer. Japanese and South Korean companies didn’t make such mistakes in the past. With years of hard work they have created such brands as Sony, Panasonic, JVC, Hyundai, Goldstar and Samsung. And even if these companies can no longer afford to produce their goods in their home country, their brands continue to lead the preferences of buyers.  (more…)