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WACC promotes communication for social change. It believes that communication is a basic human right that defines people's common humanity, strengthens cultures, enables participation, creates community and challenges tyranny and oppression.

The World Association for Christian Communication (WACC) is a UK Registered Charity (number 296073) and a Company registered in England and Wales (number 2082273) with its Registered Office at 36 Causton Street, London SW1P 4ST. It is incorporated in Canada as a not-for-profit organisation with its head office at 308 Main Street, Toronto ON, M4C 4X7.