Waste Recycling: The Swedish Way

Sweden has almost zero oil and gas reserves. Until the 70s of the last century the Swedes lived literally from one to the next heating season. In this Nordic country a very warm summer is when the air temperature rises to 22-23 degrees. Cold winter with temperatures below zero is the longest season here. Swedish energy industry, as well as the economy as a whole, has been in dependence on imports of hydrocarbons and the fuel gas for quite long time. read more

Digital Marketing Aspects: Segmentation In A Nutshell

If the customer subscribed to your newsletter, it does not necessarily mean that he or she experiences the buzz when reading it. Many businesses, unfortunately, do not take into account the fact that the needs and interests of their customers can vary greatly. Imagine you are selling sports clothes and want to convey information about new products to its customers. Whether your male audience is interested in a brand-new line of women’s sports clothing? Do teenagers want to know more about products for kids? read more

Trademark Concept: Historical And Legal Aspects Of The Concept

The introduction of the brand has become a major aspect product company formation. On the one hand, the development of brand requires long-term investments in marketing, especially in the field of advertising, sales promotion and packaging. For the producers of goods it is often easier and cheaper just to release the goods, leaving the issue of creating the brand to others. Thus, e.g. Taiwanese manufacturers, learned this lesson well: they account for a significant portion of the world’s production of clothing, electronics and computers, though these goods are sold under other companies’ trademarks. On the other hand, most manufacturers eventually realise that success comes to companies controlling the goods with the trademark. And yet another decent example: the University of Manchester has established a UMIP branch, focused on intellectual property aspects only and working to commercialise the scientific developments. More examples: manufacturers of clothes, electronics and computers under the brand name may change its Taiwanese partners on cheaper Malaysian (or some other). This Taiwanese manufacturer is handcuffed when it comes to preventing the loss of sales due to the fact that a cheaper supplier was found while consumers remain faithful to the brand, not the manufacturer. Japanese and South Korean companies didn’t make such mistakes in the past. With years of hard work they have created such brands as Sony, Panasonic, JVC, Hyundai, Goldstar and Samsung. And even if these companies can no longer afford to produce their goods in their home country, their brands continue to lead the preferences of buyers.  read more

Ultrasonic Cleaning Supporting World’s Manufacturing Growth

The continuous increase in the variety of sophisticated electronic components, as well as the growing demand for their reliability and durability gives birth to a need in effective and reliable removal method of impurities in the form of particles, films and other contaminants. Even microscopic contamination can cause significant financial losses due to malfunctions and damage electronic systems. Regardless of the type of items to be cleaned, whether it is silicon wafer, printed circuit boards, electronic contact or light alloy board, there are different solutions, for example, wet chemical cleaning, or carbon dioxide plasma, which can achieve the desired degree of purity in an economically efficient manner. read more